Insights and Statistics
The Insights page in your salon admin dashboard shows key metrics about your bookings, revenue, customers, and waitlist activity. It helps you track performance and spot trends at a glance.
Where to Find Insights
Open your salon admin dashboard and go to the Insights page. The URL is /s/:salon/admin/insights.
Performance Metrics
The top section summarizes your salon's core numbers:
Total revenue — the total income from bookings in the selected period
Avg. booking value — the average revenue per booking
Bookings — the total number of appointments made
New customers — how many first-time clients booked during the period
Returning clients — how many existing customers came back
Utilization — what percentage of your available time slots were filled
Cancellation rate — the percentage of bookings that were canceled
Waitlist Impact
The waitlist section shows how the customer waitlist is contributing to your bookings. See how many bookings came from waitlist emails and how many customers are still waiting. For details on how the waitlist works for customers, see Waitlist for Customers.
Bookings from waitlist — the number of completed bookings that originated from waitlist email notifications
Notification conversion — the rate at which waitlist email recipients turned into confirmed bookings
Open waitlist requests — how many customers are currently waiting for a slot to open up
Staff with waitlist access can select View waitlist to review the active requests. See Viewing waitlist requests for how to open and act on the list.
Service and Schedule Breakdown
The lower sections break down your business by services and timing:
Most popular services — the services booked most frequently
Avg. revenue by day of week — which days generate the most revenue on average
Top services by revenue/hour — which services earn the most money relative to the time they take
Busiest hours — the time slots with the highest booking volume
Related Articles
Waitlist for Customers — how the waitlist works from the customer's side
Viewing waitlist requests — how staff review and act on active requests
Calendar Overview — managing your schedule and availability
Services Overview — organizing and managing your services